NCAA Goes On a Marketing Binge: What Division III is All About
Division III is about to launch a marketing blitz to explain to the world what DIII is all about.
Many people don't realize that Division III is the largest division of the NCAA. This is an interesting video with the NCAA's VP of DIII. He explains that Division III is about two things:
- Getting athletes involved in student life like non-athletes on campus. This is part of the reason why there are no Division III scholarships.
- A high level of student participation, with over 20% of students on DIII campuses being involved in varsity athletics
Notice that nowhere in the interview does he talk about talent or ability. The mission of NCAA Division III Recruiting isn't about providing a place for weaker athletes to play. It all comes back to the notion that there is no such thing as the "Division III level".
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